Real Estate Copy
Property Description: Castillo + Pardo Real Estate
Client: Jose Castillo and Claudia Pardo are real estate agents based on Toronto, ON.
Challenge: Claudia and Jose are incredibly professional real estate agents. With business booming, Jose and Claudia found themselves listing properties faster than before and realized they were crunched on time. They came to me because they needed a writer to efficiently and effectively compose copy for their listings and maintain the eloquently worded descriptions they know keeps clients and potential buyers engaged.
Solution: In partnership with them, I work to create property descriptions, neighbo(u)rhood descriptions, and building descriptions that sell! I write each description as a complement to the images of the property and in tune with the client's brand. Below is the first listing written for them, which sold within one week!