Client: Designer Appliances is a high-end appliance showroom that has become a leader in providing customers with resources, leading to a confident and successful shopping experience.

Challenge: Though primarily serving customers in the New Jersey/New York region, Designer Appliances' educational content scales nationally. DA understands that shopping for high-end appliances can be overwhelming and want to continuously share information and be an appliance authority that customers can rely on.

Solution: With an in-house focus on in-person sales at their showroom and fulfilling needs of clients, I worked with DA to create blog posts provide pertinent information, gain website traffic, and highlights the company as an industry leader. In this blog, I focused on comparing the best built-in refrigerators on the market and included tools for customers to make the decision that best suits their needs before ever stepping onto the showroom floor.