Client: JP is an energetic 5th grade teacher whose teaching philosophy is that an engaged classroom is a managed classroom. His energy is contagious, and he is loved by his students.

Challenge: JP is as passionate about collaborating and helping other teachers as he is about his students. He wanted to find another way to scale his engagement with colleagues and provide resources that will help enhance their own teachings, in addition to streamlining his tutoring schedule to make it more accessible for parents and students. He wanted a clean, easy-to-use professional looking site where his audience could find everything they needed without any of the frills. 

Solution: JP likes to keep things simple and uncomplicated. I developed this one-page website to guide his audience to where they needed to go without compromising on his winning personality or professionalism. I opened with the about section to build the relationship and provide background to new teachers and parents before setting up the resources and tutoring booking sections. Communicating his love for education, his personal philosophy on teaching, and providing the resources he offers while maintaining his open, energetic personality was essential in writing this web copy.